Showing off to the trade

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Showing off to the trade

We have worked with Locata Housing Service for a number of years and first created their brand over ten years ago.

Since then Locata has grown into the largest provider of housing options in England working with 78 local authorities and over 200 housing bodies.

Whilst still fulfilling their original business of choice based lettings systems, their services have expanded greatly to include a whole suite of web-based products that provide the backbone for the housing options services their clients deliver.

To coincide with an upcoming trade show, Locata wanted to review their logo and create a new suite of marketing materials.

The logo needed to reflect their online expansion and include a sub-brand for their popular Exchange Locata service. This was rolled-out to stationery, a set of brochures with slip case, exhibition panels, roller-banners and advertising.

CLIENT:

LOCATA HOUSING SERVICES

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING, DISPLAY, PRESENTATION

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Plastic Fantastic

Previous Projects / gicraig

Previous Projects

Plastic Fantastic

Due to the ongoing success of the previous recycling campaign we created for the London Borough of Waltham Forest the council decided to expand the campaign to include a range of other materials, including a number of plastics previously excluded.

Working with the council communications team we felt that the best way to show the range of items now included was to create a suite of illustrations that could be used over all the elements of the campaign from billboards, press ads, flyers and an information pack that has been distributed to every household in the borough.

The final design was both eye catching and informative across all communication channels, a successful outcome to quite a complicated brief.

CLIENT:

LONDON BOROUGH OF WALTHAM FOREST

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING, FULFILMENT, DISTRIBUTION

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The Royal Duchess

Previous Projects / gicraig

Previous Projects

The Royal Duchess

A slice of modern east end life at the Broadway theatre

The Broadway Theatre was staging the play The Royal Duchess Superstore which tells the story of Terry, recently returned to East London following a long stretch in prison, highlighting the changes that have taken place in his local area and Terry’s struggles to cope with his new environment, typified by the fate of his favourite pub, the Royal Duchess, which has become a corner shop.

We were asked to design a typographic title that captured the conflict between the old and new east end. We achieved this by the superimposition of the neon sign on the classic Victorian pub lettering to show how handcrafted signage is now superseded by contemporary technology.

CLIENT:

LONDON BOROUGH OF Barking & Dagenham

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING, EMAIL TEMPLATE

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Label

Previous Projects / gicraig

Previous Projects

Label

An independent men’s clothing suppliers were launching a new clothes range and asked for our help to build the brand.

For many years the guys at the newly formed men’s clothing company called Label had been sourcing quality apparel from China and supplying high street stores such as Next and Marks and Spencer for their premium range. With an existing supply chain in place and a top fashion designer to create the bespoke range they decided to take the leap and launch their own shop and line of high quality men’s clothing.

We were asked to design the brand with a strong classic presence to be applied to labels, tags, hangers, internal signage and the shop facade. We also created 3D renders to visualise the shop fittings and flow.

CLIENT:

LABEL MMX

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, 3D RENDERING

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A very social brand

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Previous Projects

A very social brand

Waltham Forest traditionally holds a series of family entertainment events throughout the year and wanted to align them as a linked program of events under the umbrella title of ‘Get Together’.

We created the over arching ‘Get Together’ brand first which used a series of concentrated dots positioned to express the concept of coming together. Individual identities were then created for each event to work harmoniously with the parent brand. The project was rolled out across printed, online and outdoor media.

CLIENT:

LONDON BOROUGH OF WALTHAM FOREST

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING, DISPLAY

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Glenny News

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Previous Projects

Glenny News

It was great news that we had won the tender against seven other agencies to redesign and print Glenny’s News magazine and their biannual databook.

They were particularly please that we would be saving them £20,000 per year against their current spend. Glenny News is a 64 page property magazine carrying regional news articles, development news and stories related to specific property matters. The back of the document contains advert listings for the properties they are currently marketing.

CLIENT:

GLENNY LLP

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING

Glenny News Read More »

Nordoff Robbins Awards

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Previous Projects

Nordoff Robbins Awards

An interesting project came into the studio with the commission to design the prestigious awards program for the O2 Silver Clef Awards 2013 in support of Nordoff Robbins.

Nordoff Robbins is a major music industry charity working to transform lives through music therapy. Just about everyone who is anyone in the music industry gives their support to their worthy cause. This years event takes place at the London Hilton Hotel, Park Lane and along with an amazing awards ceremony they have an exciting auction of exclusive and one-off music related items. Check out their website to view the incredible work and see the highlights of the awards.

CLIENT:

NORDOFF ROBBINS

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING

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New look News

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Previous Projects

New look News

Waltham Forest Council commissioned us to redesign their fortnightly newspaper Waltham Forest News and re-work the layout structure to accommodate a greater number of shorter articles.

With a circulation of 115,000 copies distributed to every household in the borough the paper is widely read and so it was important to keep it identifiable to its regular readers. We created a fresh contemporary look to the paper without radically changing its identity and reinforced the style with comprehensive guidelines and a template with pre-styled layout elements.

CLIENT:

LONDON BOROUGH OF WALTHAM FOREST

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING

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Fun and Games

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Previous Projects

Fun and Games

We have received a commission to design a poster advertising the new ‘Victorian Games’ promotion at Tower Bridge.

Visitors are encouraged to participate in authentic victorian games set-up in various locations throughout the bridge.

We also produced an instructions poster for each of the six games. Running every school holiday throughout the year, it proved to be just as popular with the adults as the children. It’s surprising how good many of the old games still are.

CLIENT:

Tower Bridge Exhibition

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING

Fun and Games Read More »

China bound for Charlie

Previous Projects / gicraig

Previous Projects

China bound for Charlie

Charlie Allen, the renowned bespoke tailor was looking to launch his playful spin on Savile Row quality tailoring in Shanghai, China.

He came to us with his ideas of layout, materials and colours for the concession store and we mapped out the area. The store was then populated to it’s proportions and lighting and textures were added. 3D renders were created from several view points, output as prints and mounted onto presentation boards. If you’re looking for high quality menswear with a special touch of individuality you should take a look at the Charlie Allen website.

CLIENT:

Charlie Allen

DISCIPLINES:

GRAPHIC DESIGN, 3D redering

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Showing off to the trade

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Plastic Fantastic

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The Royal Duchess

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Label

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A very social brand

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Glenny News

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DISCIPLINES:

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Nordoff Robbins Awards

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DISCIPLINES:

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New look News

CLIENT:

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Fun and Games

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DISCIPLINES:

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China bound for Charlie

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Let’s create something amazing together