Waltham Forest wanted to promote the major transformation of the four key libraries in the borough to multimedia centres and encourage more residents to use these new facilities.
We created a completely new brand reflecting the modernisation which encompassed logo development, font usage, a colour palette and graphic approach. This work was carried forward to produce publicity materials and explore signage options for way finding and zoning. The new look and feel was a key aspect to how the council communicates to residents the improved variety of services and facilities the libraries now offers and urge them to look again.
LONDON BOROUGH OF WALTHAM FOREST
BRANDING, GRAPHIC DESIGN, PRINTING, DISPLAY