Due to the ongoing success of the previous recycling campaign we created for the London Borough of Waltham Forest the council decided to expand the campaign to include a range of other materials, including a number of plastics previously excluded.
Working with the council communications team we felt that the best way to show the range of items now included was to create a suite of illustrations that could be used over all the elements of the campaign from billboards, press ads, flyers and an information pack that has been distributed to every household in the borough.
The final design was both eye catching and informative across all communication channels, a successful outcome to quite a complicated brief.
LONDON BOROUGH OF WALTHAM FOREST
BRANDING, GRAPHIC DESIGN, PRINTING, FULFILMENT, DISTRIBUTION