Tokyo 2020 hospitality website

Featured

Tokyo 2020 hospitality website

The Tokyo 2020 Olympic and Paralympic Games were highly anticipated events that were set to be held in Japan. Working with STH, the official hospitality partner for the games, our team was tasked with creating a multilingual hospitality website adhering to strict brand guidelines, that would cater to the needs of both local and international visitors.

The project began with extensive research on the cultural and linguistic diversity of potential visitors to the games. We wanted to ensure that the website would be user-friendly and accessible to people from all around the world. This involved collaborating with language experts and cultural consultants to accurately represent the various languages and cultures on the website.

One of the main challenges we faced was the unexpected delay of the games by a year due to the global pandemic. This meant that our team had to adapt quickly and make necessary changes to the website to reflect the new dates. It was a race against time as we had to make sure that all the information on the website was up-to-date and accurate, while also keeping in mind the ever-evolving situation of the pandemic.

Despite the challenges, our team worked tirelessly to create a visually appealing and informative website that would serve visitors wanting to purchase hospitality tickets to the games. The website featured detailed information on the games, including the schedule, venues, ticketing, and transportation. We also included a section on Japanese culture, highlighting the country’s unique customs and traditions, to help visitors better understand and appreciate their experience.

As we were nearing the launch date we received the unfortunate news the games were going to be delayed by a year due to the global pandemic. In the end the website was not used due to the unprecedented decision to hold the games behind closed doors.

In conclusion, building the multilingual Tokyo 2020 hospitality website was a challenging yet fulfilling experience. Despite the unexpected delay and disappointing change in circumstances, our team worked tirelessly to create a website that would have enhanced the overall experience for visitors to the games. While it was not utilised, we are proud of the website we created and the opportunity to showcase Japan’s warm hospitality to the world.

CLIENT:

STH

DISCIPLINES:

WEBSITE BUILD

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Marking up our proof file with your changes

Advice & Tips / gicraig

Advice & Tips

Marking up our proof file with your changes

With the free Adobe Acrobat reader (that you can download here) you’ll have all the tools you need to markup any changes on the pdf file proofs we send to you

This is very simple to do and much quicker and accurate than describing your amendments in a Word file or writing them on a print out.

Collecting colleagues amends

The quickest method to get everyones comments back a soon as possible is to email each person a copy of the PDF file we sent to you using your email client (Outlook, Mac Mail etc). DO NOT use the share tools within Acrobat as this deactivates some of the comment tools for whom you are sharing with and makes the comments marked as complete disappear.

Once you receive the commented versions back from your colleagues, save them to your computer and open the version with just your comments.

With the comments panel open (click the double speech bubble icon) select the three dots icon. Choose the Import Data File option from the dropdown and then choose your colleagues commented file. This will add your colleagues comments to your file. Repeat the process to import comments from other files.

Making general comments and repeating changes

How to make a general comment

To indicate a general style change or comment on an image select the Add a comment option. This places a sticky note wherever you place it to add your comment. Please don't use this option to indicate text changes as these notes don't always stay in the exact position you placed them when the file is opened on a different computer.

Repeating changes
If you want to amend something that appears on multiple/every page, there's no need to indicate this each time, just make your comment on the first instance with a note to change it everywhere else too.

Marking up text changes

TIP Multiple amends to a paragraph. If you have several changes to make to one paragraph it’s quicker if you replace the whole paragraph using the Replace text tool.

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Detail of paper size icons on photocopier

Paper sizes

Advice & Tips / gicraig

Advice & Tips

Paper sizes

The industry standard for paper sizes in the UK and most of the world is called the A series. Of the developed countries only North America, Canada and parts of Mexico have chosen not to adopt this standard.

The smallest size in the scale is referred to as A10 with the largest being 4A0. You’ll notice from the diagram that the next size up is two of the current size placed together along the long edge. This makes it easier to remember the actual measurements too, as each size will contain one of the dimensions of the next size up or down. The majority of projects we work on would fall within the range of A6 for items like postcards to A1 for posters and folders.

Items that don't conform to these standards.

Business cards
Prior to the introduction of the credit card to the UK in 1966, business cards were produced in a variety of sizes. Since then the 85mm x 55mm dimension of the credit card has become the unofficial standard for business cards, especially as all wallets and purses are now produced to accommodate this size.

Compliment slips
Often produced in A6, the compliment slip is more commonly printed to the DL (Dimension Lengthwise) size. The DL size was originally defined for envelopes to hold an A4 letterhead folded into three equal panels. The DL sheet size is 99mm x 210mm.

Newspapers
You only have to browse the shelves of your local newsagent to realise the variety of sizes that newspaper are produce in, with the most common being broadsheet and tabloid. Broadsheet is 600 x 750 mm and Tabloid is 280 x 430 mm.

Large format posters

The posters you see at bus stops and freestanding doubled sided displays along the roadside are referred to as 6 sheet or Superlite. Here are the sizes for the major suppliers.

Supplier	Size	Safe Area
More O’Ferrall / Adshel	1800mm x 1200mm	1760mm x 1160mm
JC Decaux	1750mm x 1185mm	1710mm x 1160mm
Viacom	1800mm x 1200mm	1755mm x 1160mm
Primesites	1800mm x 1200mm	1720mm x 1160mm

Billboards

4 Sheet Poster 1524mm x 1016mm
Very common outdoor poster format also used on the London Underground

12 Sheet Poster 1524mm x 3048mm
3 x 4 sheet sections

16 Sheet Poster 3048mm x 2032mm
4 x 4 sheet sections

32 Sheet Poster 3048mm x 4064mm
8 x 4 sheet sections

48 Sheet Poster 3048mm x 6096mm
12 x 4 sheet sections

96 Sheet Poster 3048mmx 12192mm
24 x 4 sheet sections

Double check the sizes with your supplier as they are subject to change.

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Laurie Cunningham Statue

Advice & Tips, News, Previous Projects / gicraig

Advice & Tips, News, Previous Projects

Laurie Cunningham Statue

All football fans will remember the name Laurie Cunningham, the first black player to represent England at any level.

He was to win a total of six caps for England and was first British player to transfer to Real Madrid. He died in 1989 in Spain, tragically early in his illustrious career. Leyton Orient and Waltham Forest council are commemorating Laurie Cunningham’s years at Brisbane Road by launching a fund raising campaign to commission a statue by noted sculptor Graham Ibbeson, famed for his statues of sporting figures such as Don Revie, Fred Truman and Dickie Bird as well as his iconic Eric Morecombe. We were honoured to be asked to design the campaign material and attend the campaign launch at Leyton Orient grounds.

We are pleased to announce the target for fundraising was met and the majestic 2.2m high statue was unveiled outside the Leyton Orient stadium in November 2017.

CLIENT:

London Borough of Waltham Forest

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, ILLUSTRATION, PRINTING, DISPLAY

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Aerial Camera Systems

Featured, Previous Projects / gicraig

Featured, Previous Projects

Aerial Camera Systems

It’s always great to work with a company who’s services are a little out of the ordinary, which is why we were particularly pleased to be asked to redesign the website for the Aerial Camera Specialists.

ACS are world leaders in supplying and operating specialist camera equipment to capture major events and festivals as well as filming on location around the globe. They can attach their cameras to helicopters, cars, boats, air balloons, wires running across the top of stadiums and rails along side tracks to bring you the stunning dynamic footage you now see at all top events.

Building on their existing brand, they wanted their new website to be responsive for all devices and have a stronger focus on the services they provide. Now the site is a modern clean environment where their clients can easily navigate to areas of interest and find information presented in a clear, concise format.

CLIENT:

AERIAL CAMERA SYSTEMS

DISCIPLINES:

WEBSITE DESIGN

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Chadney Bulgin

Previous Projects / gicraig

Previous Projects

Chadney Bulgin

Top 100 chartered financial planners Chadney Bulgin approached us looking to build on their brand.

After a recent redesign of their logo and stationery Chadney Bulgin commissioned us to evolve their brand and create a suite of promotional leaflets as well as redesigning their website. They particularly wanted to promote a look and feel that, whilst having the gravitas of an established business, should be more contemporary and approachable. To achieve this the cover of the leaflets adopt a classic structure with an unimposing san serif font for the title, combined with a golden filter applied to the feature images adds just a touch of prestige.

Chadney Bulgin realised from their previous website that they didn’t have the tools to engage with their clients or attract new ones. Now they have a form to capture new sign-ups and to whom, along with existing clients, they now send out regular email newsletters. They have also built-up an impressive resource centre on the site which contains a mixture of news, fact sheets and business advice to keep their clients updated.

Chadney Bulgin was bought by the Fairstone Group in 2021.

CLIENT:

CHADNEY BULGIN

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, WEBSITE DESIGN & BUILD, VIDEO EDITING

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Estate agent window video advert

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Estate agent window video advert

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Mini-Holland

Featured, Previous Projects / gicraig

Featured, Previous Projects

Mini-Holland

In 2015 Waltham Forest was successful in its bid for £30m to fund a Mini Holland cycling programme.

The funds received from the Transport for London tender were to radically improve the borough’s cycling infrastructure and support a step change in the number of local people choosing to cycle. The council expanded the brief to include Cycle Waltham Forest, Walk Waltham Forest and Enjoy Waltham Forest under the Mini Holland umbrella.

We were commissioned to design a brand to encompass all three aspects which would initially be used on a direct mail campaign going out to all residents in the borough. Subsequently, the campaign widened to feature publicity materials for numerous events including outdoor advertising and branded merchandise.

CLIENT:

London Borough of Waltham Forest

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PHOTOGRAPHY, PRINTING, DISPLAY, MERCHANDISING, SIGNAGE

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CTV Outside Broadcast

Previous Projects / gicraig

Previous Projects

CTV Outside Broadcast

We were delighted to be asked to redesign CTV Outside Broadcast website.

CTV are one of the worlds leading outside broadcast companies, they work on renowned events around the globe such as the Olympics, the Ryder Cup and the Brit Awards to name a few. It had been some time since their website was reviewed and was looking tired and outdated.

Keeping to their existing brand, they wanted to the new site to reflect their positioning within the market and present the technical details for their fleet of vehicles in a more digestible format. The new site is engaging with a greater emphasis towards their social media and as it’s now responsive their SEO has improved too.

CTV have now merged with Telegenic to form EMG UK.

CLIENT:

CTV OUTSIDE BROADCASTS

DISCIPLINES:

WEBSITE DESIGN

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Quality of Life

Previous Projects / gicraig

Previous Projects

Quality of Life

In response to the socio-economic changes and the increased number of events happening in the borough it was felt that residents should be reminded of the wide range of work carried out by Waltham Forest council.

To achieve this we created a campaign which highlights the councils role of maintaining street lighting, bin collections, street cleaning and all the other essential services residents expect, as well as it laying on free concerts, providing award winning galleries and free parks which are often taken for granted.

This campaign consisted of a suite of posters displayed on bus shelters and in the council’s newspaper to promote awareness. It culminated in the design and production of a what’s on guide to events last summer entitled Enjoy Life, more than just services to highlight all the improvements and services the council provides.

CLIENT:

London Borough of Waltham Forest

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING, DISPLAY

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Adult College Prospectus

Featured / gicraig

Featured

Adult College Prospectus

We’ve been working with the college helping them to produce their prospectus for over 20 years now.

This year we were tasked to come up with a design that conceptually portrayed the students progression and to make the prospectus stand out from the mass of other publications issued at the same time each year.

A dandelion made the perfect metaphor for the cover – the students learn together and when they complete the course they disperse and each apply their knowledge in pastures new. Creating a simple silhouette of the dandelion using only three striking colours produced just the distinctive look the client was hoping for.

The document was printed on uncoated stock to give a more tactile experience and this year was accompanied with an online page turner. The online version allows the viewer to browse the same as the physical version but also perform a search and print sections as required.