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Marking up our proof file with your changes

Marking up our proof file with your changes

With the free Adobe Acrobat reader (that you can download here) you’ll have all the tools you need to markup any changes on the pdf file proofs we send to you 

This is very simple to do and much quicker and accurate than describing your amendments in a Word file or writing them on a print out. 

Collecting colleagues amends

The quickest method to get everyones comments back a soon as possible is to email each person a copy of the PDF file we sent to you using your email client (Outlook, Mac Mail etc). DO NOT use the share tools within Acrobat as this deactivates some of the comment tools for whom you are sharing with and makes the comments marked as complete disappear.

Do not use the Acrobat share tools banner

Once you receive the commented versions back from your colleagues, save them to your computer and open the version with just your comments. 

Import data field screenshot

With the comments panel open (click the double speech bubble icon) select the three dots icon. Choose the Import Data File option from the dropdown and then choose your colleagues commented file. This will add your colleagues comments to your file. Repeat the process to import comments from other files.

Making general comments and repeating changes

General comment menu

How to make a general comment

To indicate a general style change or comment on an image select the Add a comment option. This places a sticky note wherever you place it to add your comment. Please don't use this option to indicate text changes as these notes don't always stay in the exact position you placed them when the file is opened on a different computer.

Repeating changes
If you want to amend something that appears on multiple/every page, there's no need to indicate this each time, just make your comment on the first instance with a note to change it everywhere else too.

Marking up text changes

Inserting text menu

How to insert additional text

Select the Insert text option from the tool bar and click on the point in your copy where you want to indicate where some additional text to be placed. This will create an instance in the comment panel. If you don't see the comment panel click on the double speech bubble icon in the top right of the window.

Deleting text menu

How to delete text

The Strikethrough option can be found in the submenu of the of the 3rd tool bar item. Highlight the text you want to remove with this tool and it will insert a strikethrough. Highlighting text with the select tool (arrow) or right clicking on selected text will also bring up options for strikethrough.

Replacing text menu

How to replace text

To indicate where text should be replaced, make your selection using the Replace selected text tool and begin typing. The selected text is marked with a strikethrough, an insertion mark appears and the replacement text is added to the comment panel.

TIP  Multiple amends to a paragraph. If you have several changes to make to one paragraph it’s quicker if you replace the whole paragraph using the Replace text tool.

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Detail of paper size icons on photocopier

Paper sizes

Paper sizes

The industry standard for paper sizes in the UK and most of the world is called the A series. Of the developed countries only North America, Canada and parts of Mexico have chosen not to adopt this standard. 

The smallest size in the scale is referred to as A10 with the largest being 4A0. You’ll notice from the diagram that the next size up is two of the current size placed together along the long edge. This makes it easier to remember the actual measurements too, as each size will contain one of the dimensions of the next size up or down. The majority of projects we work on would fall within the range of A6 for items like postcards to A1 for posters and folders.

Paper sizes chart

Items that don't conform to these standards.

Business cards
Prior to the introduction of the credit card to the UK in 1966, business cards were produced in a variety of sizes. Since then the 85mm x 55mm dimension of the credit card has become the unofficial standard for business cards, especially as all wallets and purses are now produced to accommodate this size.

Compliment slips
Often produced in A6, the compliment slip is more commonly printed to the DL (Dimension Lengthwise) size. The DL size was originally defined for envelopes to hold an A4 letterhead folded into three equal panels. The DL sheet size is 99mm x 210mm.

Newspapers
You only have to browse the shelves of your local newsagent to realise the variety of sizes that newspaper are produce in, with the most common being broadsheet and tabloid. Broadsheet is 600 x 750 mm and Tabloid is 280 x 430 mm.

Large format posters

Street scene showing a 6 sheet poster

The posters you see at bus stops and freestanding doubled sided displays along the roadside are referred to as 6 sheet or Superlite. Here are the sizes for the major suppliers.

Supplier
Size
Safe Area
More O’Ferrall / Adshel
1800mm x 1200mm
1760mm x 1160mm
JC Decaux
1750mm x 1185mm
1710mm x 1160mm
Viacom
1800mm x 1200mm
1755mm x 1160mm
Primesites
1800mm x 1200mm
1720mm x 1160mm

Billboards 

Street scene showing a billboard poster

4 Sheet Poster  1524mm x 1016mm
Very common outdoor poster format also used on the London Underground

12 Sheet Poster  1524mm x 3048mm
3 x 4 sheet sections

Grid showing how many 4 posters make up a 16 sheet poster

16 Sheet Poster  3048mm x 2032mm
4 x 4 sheet sections

Grid showing how many 4 posters make up a 32 sheet poster

32 Sheet Poster  3048mm x 4064mm
8 x 4 sheet sections

Grid showing how many 4 posters make up a 48 sheet poster

48 Sheet Poster  3048mm x 6096mm
12 x 4 sheet sections

Grid showing how many 4 posters make up a 96 sheet poster

96 Sheet Poster  3048mmx 12192mm
24 x 4 sheet sections

Double check the sizes with your supplier as they are subject to change.

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Laurie Cunningham Statue

Laurie Cunningham Statue

All football fans will remember the name Laurie Cunningham, the first black player to represent England at any level.

He was to win a total of six caps for England and was first British player to transfer to Real Madrid. He died in 1989 in Spain, tragically early in his illustrious career. Leyton Orient and Waltham Forest council are commemorating Laurie Cunningham’s years at Brisbane Road by launching a fund raising campaign to commission a statue by noted sculptor Graham Ibbeson, famed for his statues of sporting figures such as Don Revie, Fred Truman and Dickie Bird as well as his iconic Eric Morecombe. We were honoured to be asked to design the campaign material and attend the campaign launch at Leyton Orient grounds.

We are pleased to announce the target for fundraising was met and the majestic 2.2m high statue was unveiled outside the Leyton Orient stadium in November 2017.

CLIENT:

London Borough of Waltham Forest

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, ILLUSTRATION, PRINTING, DISPLAY

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VAT rules for printing

VAT rules for printing

You may be surprised to know there are numerous printed items which VAT is not applied (zero rated). 

We work with a number of charities, organisations and sole traders who are unable to claim back VAT on purchases – and so this makes a big difference. With the knowledge of what does and doesn’t attract VAT you can tailor your marketing spend to achieve an extra 20% from your budget. Just for you guys we have put together a table of various items and show whether VAT will be applied or not. 

Graphic displaying Add VAT or No VAT

WILL have VAT applied

Acceptance Card
Announcement Cards
Appointment Cards
Business Cards
Calendars
Certificates
Compliment Slips
Coupons
Delivery Notes
Diaries
Draw/lottery Tickets
Envelopes
Folders
Forms
Greetings Cards
Invitation Cards
Invoices
Labels
Letterheads
Memo Pads
Menu Templates (self completion)
Order Books
Post Cards
Posters
Questionnaires
Receipt Books
Stationery
Stickers
Tags
Tickets
Visiting Card 

WILL NOT have VAT applied

Books
Booklets
Brochures
Bulletins
Catalogues
Circulars
Directories
Election Addresses
Fixture Lists
Hand Bills
Holiday and Tourist Guides
Instruction Manuals
Journals
Leaflets (see note below)
Magazines
Manuals
Maps
Menus (fully printed)
Newspapers
Pamphlets
Picture Books
Price Lists (fully printed)
Recipe Books
Sheet Music
Sports Programmes
Time Tables
Wine Lists (fully printed) 

Leaflets

In order for a leaflet to be Zero Rated it must: 

However, if the leaflet is used for any of the following purposes it will attract VAT. 

For full details of what printed matter is zero rated go to the HMRC website.

VAT free advertising and goods associated with donations for charities

Your charity can advertise VAT-free in any medium that communicates with the public, such as a newspaper or television, providing the advert is placed on someone else’s time or space. This means that if someone charges your charity for an advert, for example in their magazine or on a radio programme or for displaying a poster on their premises, they don’t have to charge you VAT.

The VAT relief does not cover costs for advertising in your own media – for example in your charity’s own magazine, on your own website, or on your own T-shirts etc.

Adverts qualifying for the relief can be on any subject, including staff recruitment. Charities can also purchase pre-printed collecting boxes, envelopes and appeal letters at the zero rate.

Low cost lapel stickers, emblems and badges that you might give as an acknowledgment of a donation can also be supplied to you at the zero rate. Find out more in VAT Notice 701/58 below.

If we produce a package of printed material for your charity, some of which is zero-rated and some of which is standard-rated, we may be able to zero rate the entire package. This is known as the ‘package test’. Find out more by following the link at the end of this section

Go to VAT Notice 701/58 Charity advertising and goods connected with collecting donations

Find out more about the package test in VAT Notice 701/10 Zero-rating of books etc

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Folding formats

Folding formats

There are a number of different ways to fold paper that create interesting formats and get your information noticed. 

Some are quite complex and carry the same amount of content as a small brochure. In the past these complex folds were predominately used for maps and instructions that have to fit into a small box. Now with the trending of infographics we are creating summary reports with traditional style leaflet content on one side of the sheet and a poster with graphical key points on the other. If you are thinking of introducing a different type of fold to your next project we can help you plan out your content to work effectively. 

Common Folds

Illustration showing various folding formats
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A butler with a letter A on a serving tray

Supplying content

Supplying content

How you supply text, imagery and data to us can effect the production time enormously and if not done correctly, can increase the cost of your project 

We have listed a few guidelines below which will ensure your project is completed in a timely fashion and to the price we quote. This will make the whole creative process a pleasant and productive experience all round. 

If you’re writing the content for your project yourself please ensure that everyone who needs to see it, has seen and approved the copy before forwarding it on to us. There’s no quick way to merge the amended sections of a Word document and apply them to our working document, this often becomes a time consuming process leading to additional charges.

Don’t attempt to create a layout within your Word file as this is removed when it’s imported into our working document. Keep the formatting simple without colour and set to a single column.  Do indicate what should be headers, body copy and bullet points etc. and do insert specific images you may have next to the text it relates to. We will require these images sent separately too.

Don’t forgot – run your text document through a spelling and grammar checker.

Before we even talk about resolution you need to be sure you have the rights to use the images you’re supplying. If you haven’t done so already read our guide on image copyright here.

For photographs, the best file type for retaining image quality is the RAW format. If this is not an option then an uncompressed TIFF and finally a JPG file set to maximum quality is the preference.

Photographs to be printed in documents should have a resolution of 300ppi or more at the size it’s to be printed in the document. The resolution for large format printing (banners and displays) is lower at 85ppi at the final printed size. The lowest file size is for online uses at 72ppi at the size it’s to be used.

Graphic images like logos and flat colour illustrations are best supplied in a vector format. Unlike photographs, vector graphics can be scaled to any size without losing image quality. There are many file types that support the vector format with the most common ones being EPS, AI, PDF and SVG.

Supplying Data
Because data usage can be so varied and complex the best approach is to decide which data fields you would like to include, we will then take a sample and flow it into the layout and apply styles. Once you are happy with the sample layout we will create a template for you to supply the remaining data.

Many organisations work with much more data than they intent to use in the projects we create for them. When this is the case please make sure the file that is sent to us only contains the information thats meant to go into the project. Redundant data can cause import issues and create confusion which usually leads to mistakes occurring.

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Wooden blocks numbered 1,2 and 3 to denote a stepped process

Design and Print Process

Design and Print Process

This guide will take you step by step through the various stages of the design and print process and outline both of our roles and responsibilities in order to achieve your goals. It also contains some things you should know to ensure everything runs as smoothly as possible, on time and how to avoid any extra charges.

TIP  Start as early as possible. Occasionally, unforeseen issues beyond our control can occur which will affect the schedule of your project. These are things like print machine break-downs and delivery issues. Thankfully these can easily be avoided by starting early and allowing some extra time to the production of your project, especially if it’s required for an event. It’s less stressful for everyone and in some circumstances printers will offer preferential rates for longer turnaround times. It’s annoying if your project is delayed but never a problem if it arrives early.

The process begins with you supplying a brief detailing your requirements to us. If you don't know where to start you can complete our online briefing form which will prompt you for all the answers we need from you to work out a quote. We'll check your brief and if necessary contact you to clarify or make suggestions to either enhance or make your project more cost effective.

Next, you will receive a detailed quote from us by email with a breakdown of all costs and a provisional schedule. Quite often we are asked for optional prices for things like laminating or various print quantities, which may not end up being part of your final order. It's for this reason that our quotes are broken down and we ask you to add up the parts you require to calculate the total cost.

If your organisation operates a purchase ordering system we would require your official order prior to work commencing. Otherwise you can simply send us an email confirming you are happy for us to proceed as quoted. Please list the parts you require if more options were quoted.

Due to some of our services attracting VAT and others being zero rated, our quotes DO NOT include VAT.

Once our quote has been approved we would then require you to supply the text along with all the imagery you have including logos which you would like to appear in the project.

Supplying Text
If you’re writing the content for your project yourself please ensure that everyone who needs to see it, has seen and approved the copy before forwarding it on to us. There’s no quick way to merge the amended sections of a Word document and apply them to our working document, this often becomes a time consuming process leading to additional charges.

Don’t attempt to create a layout within your Word file as this is removed when it’s imported into our working document. Keep the formatting simple without colour and set to a single column.  Do indicate what should be headers, body copy and bullet points etc. and do insert specific images you may have next to the text it relates to. We will require these images sent separately too.

Don’t forgot – run your text document through a spelling and grammar checker.

Supplying Images
Before we even talk about resolution you need to be sure you have the rights to use the images you’re supplying. If you haven’t done so already read our guide on image copyright here.

For photographs, the best file type for retaining image quality is the RAW format. If this is not an option then an uncompressed TIFF and finally a JPG file set to maximum quality is the preference.

Photographs to be printed in documents should have a resolution of 300ppi or more at the size it’s to be printed in the document. The resolution for large format printing (banners and displays) is lower at 85ppi at the final printed size. The lowest file size is for online uses at 72ppi at the size it’s to be used.

Graphic images like logos and flat colour illustrations are best supplied in a vector format. Unlike photographs, vector graphics can be scaled to any size without losing image quality. There are many file types that support the vector format with the most common ones being EPS, AI, PDF and SVG.

Supplying Data
Because data usage can be so varied and complex the best approach is to decide which data fields you would like to include, we will then take a sample and flow it into the layout and apply styles. Once you are happy with the sample layout we will create a template for you to supply the remaining data.

Many organisations work with much more data than they intent to use in the projects we create for them. When this is the case please make sure the file that is sent to us only contains the information thats meant to go into the project. Redundant data can cause import issues and create confusion which usually leads to mistakes occurring.

When we send you a proof it will arrive by email and be a pdf file (except for websites) with a range of tools activated so you can indicate where and how you would like changes to be made. You'll need the free Adobe Acrobat reader to view this file. If you don't already have it you can download it from the Adobe website. It's really easy to mark-up your amendments as you only need to use a few of the tools. Read our quick guide.

You will notice our proof files will have numbered labels like [V1] or [V2]. These indicate which number proof you are viewing.  There are two opportunities for you to make amendments built into our quotes, therefore sign off should be achieved at [V3]. If the number of amendments go past this stage there may be additional charges. We will advise beforehand. Once you approve the design we'll send you a final file for your reference without the tools activated. This will be optimised for you to upload to your website should you wish.

What is an amendment?
Amendments can be made to the text and imagery. Should more than 20% of the text on a page be changed or the requested amendments cause the text to flow over to the next page it will be considered as adjusting the layout and additional costs will be incurred. You will be advised how much these costs are and we will require you to confirm acceptance via email prior to the amendments being carried out.

If your project is to be printed we will prepare the files as per the specifications of our quote. We can arrange for paper samples to be posted out to you but this can take a several days so please advise us from the start. Once the printing has been completed it will be delivered or distributed as requested.

In the unlikely event that there is a problem with the final printed item, you MUST inform us within 48hrs of delivery.

There are projects like website development and digital presentations where the process will vary slightly, mainly in the method of proofing.  You will be advised at the time.

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Binding Options

Binding Options

Depending on the number of pages in your document, there can be several options available to you for binding it together 

We have illustrated the most common types below along with an approximate page number range suitable for the type of binding. Some bindings have particular features like the loop stitch which is designed to allow documents to be read whilst inside a ring binder and the screw bound makes it easy to add or remove pages. The stab stitched, tape bound and comb bound are for the domain of large internal reports as the finish is not as aesthetically pleasing on the eye as the others. This leaves saddle stitched, perfect bound, spiral bound (also know as coil binding) and wire bound being the staple for most professionally produced documents. 

Common Bindings

Graphic showing various binding types
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Lorem Ipsum what?

Lorem Ipsum what?

You may have already or possibly will do in the near future, receive a proof from us which contains text that appears to be in a foreign language 

This is dummy text referred to as Lorem Ipsum which designers use as a placeholder to represent actual content. Lorem Ipsum is sections taken from De finibus bonorum et malorum, a 1st-century BC Latin text by Cicero. It’s considered to be better to use Lorem Ipsum as placeholder text rather than generic paragraphs of English, as you are not distracted from reading the content which has no relevance to the project and can therefore focus on the overall layout. 

Lorem Ipsum has been used in the industry as placeholder text since the 1500s and was made more accessible by Letraset in the 1960s when they introduced sheets of Lorem Ipsum to their dry rub transfer collection. Nowadays all professional desktop publishing software generates placeholder text from within the program.

For anyone interested we have inserted several paragraphs below.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sem augue, efficitur sit amet dapibus nec, laoreet vitae ante. Fusice malesuada, nisl id elementum blandit, ex sem elementum diam, a volutpat nunc nisl a urna. Fusce in varius lacus. Nam id massa id est posuere auctor. Aeniean vulputate enim libero, at tempori tortor malesuada sed. Donec pulvinar sapien neque, id ultricies dui vulputate eu. Nulla nec mi tortor. Ut ornare faucibus dignissim. Phasellus aliquam ultricies posuere. Maecenas sodales, tortor quis ultricies bibendum, magna neque faucibus mauris, vitae ultricies metus lorem non enim. Proin eget nibh seid quam tincidunt bibendum. In ornare erios ultrices faucibus ullamcoirper.

Seid nisl leo, malesuada quis velit at, gravida sagittis dolor. Nam volutpat auguie a sem tempus, et aliquet tellus vulputaite. Pellentesque eu ornare erat. Pellentesque dignissim pulvinar libero eget commodo. Donec euismoid bibendum felis id venenatis. Curabitur magnia urna, pulvinar eu feugiat non, luctus sed lectus. Nulliam sapien lorem, ultricies sit amet mi non, mollis scelerisque nulla.

Curabitur id tempus ipsum. Maeceinas quis nibh enim. Nunc id toirtor scelerisque justo lacinia mattis eu eiget magna. Vestibulum dapibus congue semper. Phasellus ac turpis facilsis, lobortis ligula vel, tristque magna. Praesent tempus aliquam magnia, at matts metius tincidunt pellentesque. Aliquaim facilsis id metus vitae blandit. Aeniean congue risus massia, vel pharetra sapien bibendum vitae. Donec rhoncus quam vel augue aliquet pellentesque.

Fusice purus nisl, aliquet sit amet volutpat porttitor, consetur pellentesque ligula. Etiam dignisim metus laoreet, ultrices lacus quis, lobortis est. Nulla laioreet gravida erat, vel cursus diam eleifend sed. Curabitur erait augue, tempor et augiue at, porttor pretium urna. Nulla consequat, sapen vitae dictum mollis, ligula mi interdum magna, nec congue nisl toirtor quis magna. Cras sit amet blandit nibh, a pulvinar enim. Doinec gravida lorem ac diam porta imperdet vitae tempus leo. Interdum et malesuda fames ac ante ipsum primis in faucibus. Sed veneinatis ligula justo, id laoreet ipsum iaculis ac. Aliquam imperdiet nec lacus ac consequat. Nulla facilisi.

In vitae velit ac odo fermentum fermeintum sagittis eu nisl. Aliquiam in varius tortor. Phasellus ullamcorper aliquam nis eu fermentum. Nulla sit amet erios turpis. Vivamus ut urna lacius. Integer eu ligula eu turps bibendum gravda. Vivamus luctus tincdunt elefend. Donec vitae dolor non totor venenatis sollictudin non id ipsum. In imperdet congue eros quis malisuada. 

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Collage of different images

Know your image copyright

Know your image copyright

The first place many people go to when looking for images, whether it’s photographs or illustrations is Google

This is a great resource for reference purposes or if you’re gathering inspiration but do not use them in any of your projects, especially if your project is going to be displayed to the public as you will more than likely be infringing copyright. Most free images have conditions of use associated with them and it’s particularly difficult and time consuming to check with Google images. Instead look for websites which are dedicated image libraries.
Collage of different images

What are the different types of licenses?

Nearly all images fall into one of three license types – free to use, royalty free and rights managed.

Free to use

The popular photo sharing website flikr has thousands of free photos offered under a creative commons license (creativecommons.org). There are four variations of license available and to make life easier you can search for images under each variation. Briefly the four variations are:

Attribution
you can distribute, change the image and use it in your commercial and non commercial projects as long as you credit the owner.

Non Commercial
the same as ‘Attribution’ but you can only use it for non commercial projects.

No Derivatives
the same as ‘Attribution’ but you can’t change the appearance of the image in any way. You use it as it was supplied scaled to the size you need.

Sharealike
the same as ‘Attribution’ but you must offer the work you have created using the image under the same license terms.

Images can have one or a combination of all four variations applied to it.

There are a number of image libraries offering free downloads and each of them will have slightly different conditions of use so do check first. In general you may be asked to credit the site and have the following restrictions applied:

Royalty free

Images with a royalty free license are – on the whole – a better quality than those offered for free. You’ll pay a single fee which allows you to use them as often as you wish within the restrictions of the license and you don’t usually have to credit the image. The same restrictions apply as for the free images listed above with the exception of increased usage on print runs up to 500,000 copies. The majority of libraries will offer an extended license which allows you to use the image on items designed for resale. This could be digital items like web templates, screensavers, e-cards, powerpoint presentations or as wallpapers on cell phones. Physical items would be t-shirts, postcards, greeting cards, mugs, mousepads, posters, calendars, framed artwork to around 10,000 copies.

Rights managed

Some libraries offer their very best images through a rights managed license. The cost of using these images are calculated based on a number of specific factors which often include:

Editorial use only

Celebrities are paid thousands and in some cases millions of pounds by companies to endorse their products. Likewise, large companies invest substantial amounts to protect their brands including who is associated with them. Which is why good libraries will label images featuring celebrities or trademarks as being for editorial use only. If you’re writing an article about a celebrities latest performance or reviewing a product brand it’s perfectly fine to use their image to accompany your story. Just do not use their image when writing about your service or product without written permission.

Model and property releases

If you want to use an image to promote a product and it has a person on it you must find out if it has a model release. If it hasn’t or it’s not clear, choose another image. For some buildings and landmarks you even need a property release. If in doubt, please check.

Scanning for unauthorised usage

Rights holders send copies of their libraries to specialised companies who use advanced image recognition technology to scan the web for sites where their images have been used. If there is no license a solicitor will look to claim the fee along with a penalty fine which can be around 10 times the cost of the original license.

Even if you only used an image on a short run of printed leaflets or a blog for a small club, you still need to make sure you have the rights to use it.

The easiest solution is to commission Good Impressions to create your project for you. We have an ever growing library of over 180 million images which are free to use on projects we design. And should you require very specific imagery we can negotiate great deals with rights managed images or organise a complete photo shoot.

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