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The details in the Databook

The details in the Databook

Every first and third quarter Glenny LLP publishes a statistical report outlining the sales and lettings performance within the commercial property sector

As the leading property consultants in the north east and south east sections of the M25 motorway the document is considered by many regeneration organisation as a key performance indicator for the overall market within the region. Building upon the current house style we redesigned the layout to promote a brighter user-friendly appearance and enhanced the graphs so key figures were emphasised. 

CLIENT:

GLENNY LLP

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING

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Supplying content

Supplying content

How you supply text, imagery and data to us can effect the production time enormously and if not done correctly, can increase the cost of your project 

We have listed a few guidelines below which will ensure your project is completed in a timely fashion and to the price we quote. This will make the whole creative process a pleasant and productive experience all round. 

If you’re writing the content for your project yourself please ensure that everyone who needs to see it, has seen and approved the copy before forwarding it on to us. There’s no quick way to merge the amended sections of a Word document and apply them to our working document, this often becomes a time consuming process leading to additional charges.

Don’t attempt to create a layout within your Word file as this is removed when it’s imported into our working document. Keep the formatting simple without colour and set to a single column.  Do indicate what should be headers, body copy and bullet points etc. and do insert specific images you may have next to the text it relates to. We will require these images sent separately too.

Don’t forgot – run your text document through a spelling and grammar checker.

Before we even talk about resolution you need to be sure you have the rights to use the images you’re supplying. If you haven’t done so already read our guide on image copyright here.

For photographs, the best file type for retaining image quality is the RAW format. If this is not an option then an uncompressed TIFF and finally a JPG file set to maximum quality is the preference.

Photographs to be printed in documents should have a resolution of 300ppi or more at the size it’s to be printed in the document. The resolution for large format printing (banners and displays) is lower at 85ppi at the final printed size. The lowest file size is for online uses at 72ppi at the size it’s to be used.

Graphic images like logos and flat colour illustrations are best supplied in a vector format. Unlike photographs, vector graphics can be scaled to any size without losing image quality. There are many file types that support the vector format with the most common ones being EPS, AI, PDF and SVG.

Supplying Data
Because data usage can be so varied and complex the best approach is to decide which data fields you would like to include, we will then take a sample and flow it into the layout and apply styles. Once you are happy with the sample layout we will create a template for you to supply the remaining data.

Many organisations work with much more data than they intent to use in the projects we create for them. When this is the case please make sure the file that is sent to us only contains the information thats meant to go into the project. Redundant data can cause import issues and create confusion which usually leads to mistakes occurring.

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Wooden blocks numbered 1,2 and 3 to denote a stepped process

Design and Print Process

Design and Print Process

This guide will take you step by step through the various stages of the design and print process and outline both of our roles and responsibilities in order to achieve your goals. It also contains some things you should know to ensure everything runs as smoothly as possible, on time and how to avoid any extra charges.

TIP  Start as early as possible. Occasionally, unforeseen issues beyond our control can occur which will affect the schedule of your project. These are things like print machine break-downs and delivery issues. Thankfully these can easily be avoided by starting early and allowing some extra time to the production of your project, especially if it’s required for an event. It’s less stressful for everyone and in some circumstances printers will offer preferential rates for longer turnaround times. It’s annoying if your project is delayed but never a problem if it arrives early.

The process begins with you supplying a brief detailing your requirements to us. If you don't know where to start you can complete our online briefing form which will prompt you for all the answers we need from you to work out a quote. We'll check your brief and if necessary contact you to clarify or make suggestions to either enhance or make your project more cost effective.

Next, you will receive a detailed quote from us by email with a breakdown of all costs and a provisional schedule. Quite often we are asked for optional prices for things like laminating or various print quantities, which may not end up being part of your final order. It's for this reason that our quotes are broken down and we ask you to add up the parts you require to calculate the total cost.

If your organisation operates a purchase ordering system we would require your official order prior to work commencing. Otherwise you can simply send us an email confirming you are happy for us to proceed as quoted. Please list the parts you require if more options were quoted.

Due to some of our services attracting VAT and others being zero rated, our quotes DO NOT include VAT.

Once our quote has been approved we would then require you to supply the text along with all the imagery you have including logos which you would like to appear in the project.

Supplying Text
If you’re writing the content for your project yourself please ensure that everyone who needs to see it, has seen and approved the copy before forwarding it on to us. There’s no quick way to merge the amended sections of a Word document and apply them to our working document, this often becomes a time consuming process leading to additional charges.

Don’t attempt to create a layout within your Word file as this is removed when it’s imported into our working document. Keep the formatting simple without colour and set to a single column.  Do indicate what should be headers, body copy and bullet points etc. and do insert specific images you may have next to the text it relates to. We will require these images sent separately too.

Don’t forgot – run your text document through a spelling and grammar checker.

Supplying Images
Before we even talk about resolution you need to be sure you have the rights to use the images you’re supplying. If you haven’t done so already read our guide on image copyright here.

For photographs, the best file type for retaining image quality is the RAW format. If this is not an option then an uncompressed TIFF and finally a JPG file set to maximum quality is the preference.

Photographs to be printed in documents should have a resolution of 300ppi or more at the size it’s to be printed in the document. The resolution for large format printing (banners and displays) is lower at 85ppi at the final printed size. The lowest file size is for online uses at 72ppi at the size it’s to be used.

Graphic images like logos and flat colour illustrations are best supplied in a vector format. Unlike photographs, vector graphics can be scaled to any size without losing image quality. There are many file types that support the vector format with the most common ones being EPS, AI, PDF and SVG.

Supplying Data
Because data usage can be so varied and complex the best approach is to decide which data fields you would like to include, we will then take a sample and flow it into the layout and apply styles. Once you are happy with the sample layout we will create a template for you to supply the remaining data.

Many organisations work with much more data than they intent to use in the projects we create for them. When this is the case please make sure the file that is sent to us only contains the information thats meant to go into the project. Redundant data can cause import issues and create confusion which usually leads to mistakes occurring.

When we send you a proof it will arrive by email and be a pdf file (except for websites) with a range of tools activated so you can indicate where and how you would like changes to be made. You'll need the free Adobe Acrobat reader to view this file. If you don't already have it you can download it from the Adobe website. It's really easy to mark-up your amendments as you only need to use a few of the tools. Read our quick guide.

You will notice our proof files will have numbered labels like [V1] or [V2]. These indicate which number proof you are viewing.  There are two opportunities for you to make amendments built into our quotes, therefore sign off should be achieved at [V3]. If the number of amendments go past this stage there may be additional charges. We will advise beforehand. Once you approve the design we'll send you a final file for your reference without the tools activated. This will be optimised for you to upload to your website should you wish.

What is an amendment?
Amendments can be made to the text and imagery. Should more than 20% of the text on a page be changed or the requested amendments cause the text to flow over to the next page it will be considered as adjusting the layout and additional costs will be incurred. You will be advised how much these costs are and we will require you to confirm acceptance via email prior to the amendments being carried out.

If your project is to be printed we will prepare the files as per the specifications of our quote. We can arrange for paper samples to be posted out to you but this can take a several days so please advise us from the start. Once the printing has been completed it will be delivered or distributed as requested.

In the unlikely event that there is a problem with the final printed item, you MUST inform us within 48hrs of delivery.

There are projects like website development and digital presentations where the process will vary slightly, mainly in the method of proofing.  You will be advised at the time.

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Binding Options

Binding Options

Depending on the number of pages in your document, there can be several options available to you for binding it together 

We have illustrated the most common types below along with an approximate page number range suitable for the type of binding. Some bindings have particular features like the loop stitch which is designed to allow documents to be read whilst inside a ring binder and the screw bound makes it easy to add or remove pages. The stab stitched, tape bound and comb bound are for the domain of large internal reports as the finish is not as aesthetically pleasing on the eye as the others. This leaves saddle stitched, perfect bound, spiral bound (also know as coil binding) and wire bound being the staple for most professionally produced documents. 

Common Bindings

Graphic showing various binding types
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Lorem Ipsum what?

Lorem Ipsum what?

You may have already or possibly will do in the near future, receive a proof from us which contains text that appears to be in a foreign language 

This is dummy text referred to as Lorem Ipsum which designers use as a placeholder to represent actual content. Lorem Ipsum is sections taken from De finibus bonorum et malorum, a 1st-century BC Latin text by Cicero. It’s considered to be better to use Lorem Ipsum as placeholder text rather than generic paragraphs of English, as you are not distracted from reading the content which has no relevance to the project and can therefore focus on the overall layout. 

Lorem Ipsum has been used in the industry as placeholder text since the 1500s and was made more accessible by Letraset in the 1960s when they introduced sheets of Lorem Ipsum to their dry rub transfer collection. Nowadays all professional desktop publishing software generates placeholder text from within the program.

For anyone interested we have inserted several paragraphs below.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sem augue, efficitur sit amet dapibus nec, laoreet vitae ante. Fusice malesuada, nisl id elementum blandit, ex sem elementum diam, a volutpat nunc nisl a urna. Fusce in varius lacus. Nam id massa id est posuere auctor. Aeniean vulputate enim libero, at tempori tortor malesuada sed. Donec pulvinar sapien neque, id ultricies dui vulputate eu. Nulla nec mi tortor. Ut ornare faucibus dignissim. Phasellus aliquam ultricies posuere. Maecenas sodales, tortor quis ultricies bibendum, magna neque faucibus mauris, vitae ultricies metus lorem non enim. Proin eget nibh seid quam tincidunt bibendum. In ornare erios ultrices faucibus ullamcoirper.

Seid nisl leo, malesuada quis velit at, gravida sagittis dolor. Nam volutpat auguie a sem tempus, et aliquet tellus vulputaite. Pellentesque eu ornare erat. Pellentesque dignissim pulvinar libero eget commodo. Donec euismoid bibendum felis id venenatis. Curabitur magnia urna, pulvinar eu feugiat non, luctus sed lectus. Nulliam sapien lorem, ultricies sit amet mi non, mollis scelerisque nulla.

Curabitur id tempus ipsum. Maeceinas quis nibh enim. Nunc id toirtor scelerisque justo lacinia mattis eu eiget magna. Vestibulum dapibus congue semper. Phasellus ac turpis facilsis, lobortis ligula vel, tristque magna. Praesent tempus aliquam magnia, at matts metius tincidunt pellentesque. Aliquaim facilsis id metus vitae blandit. Aeniean congue risus massia, vel pharetra sapien bibendum vitae. Donec rhoncus quam vel augue aliquet pellentesque.

Fusice purus nisl, aliquet sit amet volutpat porttitor, consetur pellentesque ligula. Etiam dignisim metus laoreet, ultrices lacus quis, lobortis est. Nulla laioreet gravida erat, vel cursus diam eleifend sed. Curabitur erait augue, tempor et augiue at, porttor pretium urna. Nulla consequat, sapen vitae dictum mollis, ligula mi interdum magna, nec congue nisl toirtor quis magna. Cras sit amet blandit nibh, a pulvinar enim. Doinec gravida lorem ac diam porta imperdet vitae tempus leo. Interdum et malesuda fames ac ante ipsum primis in faucibus. Sed veneinatis ligula justo, id laoreet ipsum iaculis ac. Aliquam imperdiet nec lacus ac consequat. Nulla facilisi.

In vitae velit ac odo fermentum fermeintum sagittis eu nisl. Aliquiam in varius tortor. Phasellus ullamcorper aliquam nis eu fermentum. Nulla sit amet erios turpis. Vivamus ut urna lacius. Integer eu ligula eu turps bibendum gravda. Vivamus luctus tincdunt elefend. Donec vitae dolor non totor venenatis sollictudin non id ipsum. In imperdet congue eros quis malisuada. 

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All booked up

All booked up

In these times of austerity we have seen our digital print service come into its own, providing our clients with an economic, small quantity option

With the industry wide increase in print on demand we have expanded our digital capability by investing in a Duplo Digital System 445. 

This innovative machine folds, stitches and trims books of up to 64 pages in one pass. And with the added ASM 350 it can also give the spine a square back finish similar to perfect binding. Give us a call or drop us an email if you would like to see a sample.

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A view of the Thames

A view of the Thames

We are very pleased to have won the tender for the “River Thames – Source to Sea’ exhibition for Tower Bridge

The commission was to design and produce 30 panels to be displayed along the 60 metre length of the west walkway. 

The exhibition pays tribute to the River Thames through stunning photography illustrating the peace, power, beauty and historical significance of locations along the river from source to sea.

Receiving excellent reviews from ‘Time-Out’, ‘Metro’ and ‘The Wharf’ along with a substantial increase to their visitor numbers – we had a very happy client indeed.

CLIENT:

Tower Bridge Exhibition

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, PRINTING, DISPLAY, TRANSLATION

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Digital print upgrade

Digital print upgrade

Due to the increased demand in short run printing we have upgraded to a Xerox DocuColor 700

Our old DC240 had been struggling for a while to keep up with the orders so we’ve replaced it with the next range up. The new DC700 is a 70 page per minute full colour SRA3 printer. It boasts a superior image quality at 2400 x 2400lpi and greater duplexing accuracy. We added extra input trays for greater capacity, a heavy weight cover inserter and a production finisher to fold leaflets into various formats and create stitched booklets inline.

Xerox 700 printer
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Know your image copyright

Know your image copyright

The first place many people go to when looking for images, whether it’s photographs or illustrations is Google

This is a great resource for reference purposes or if you’re gathering inspiration but do not use them in any of your projects, especially if your project is going to be displayed to the public as you will more than likely be infringing copyright. Most free images have conditions of use associated with them and it’s particularly difficult and time consuming to check with Google images. Instead look for websites which are dedicated image libraries.
Collage of different images

What are the different types of licenses?

Nearly all images fall into one of three license types – free to use, royalty free and rights managed.

Free to use

The popular photo sharing website flikr has thousands of free photos offered under a creative commons license (creativecommons.org). There are four variations of license available and to make life easier you can search for images under each variation. Briefly the four variations are:

Attribution
you can distribute, change the image and use it in your commercial and non commercial projects as long as you credit the owner.

Non Commercial
the same as ‘Attribution’ but you can only use it for non commercial projects.

No Derivatives
the same as ‘Attribution’ but you can’t change the appearance of the image in any way. You use it as it was supplied scaled to the size you need.

Sharealike
the same as ‘Attribution’ but you must offer the work you have created using the image under the same license terms.

Images can have one or a combination of all four variations applied to it.

There are a number of image libraries offering free downloads and each of them will have slightly different conditions of use so do check first. In general you may be asked to credit the site and have the following restrictions applied:

Royalty free

Images with a royalty free license are – on the whole – a better quality than those offered for free. You’ll pay a single fee which allows you to use them as often as you wish within the restrictions of the license and you don’t usually have to credit the image. The same restrictions apply as for the free images listed above with the exception of increased usage on print runs up to 500,000 copies. The majority of libraries will offer an extended license which allows you to use the image on items designed for resale. This could be digital items like web templates, screensavers, e-cards, powerpoint presentations or as wallpapers on cell phones. Physical items would be t-shirts, postcards, greeting cards, mugs, mousepads, posters, calendars, framed artwork to around 10,000 copies.

Rights managed

Some libraries offer their very best images through a rights managed license. The cost of using these images are calculated based on a number of specific factors which often include:

Editorial use only

Celebrities are paid thousands and in some cases millions of pounds by companies to endorse their products. Likewise, large companies invest substantial amounts to protect their brands including who is associated with them. Which is why good libraries will label images featuring celebrities or trademarks as being for editorial use only. If you’re writing an article about a celebrities latest performance or reviewing a product brand it’s perfectly fine to use their image to accompany your story. Just do not use their image when writing about your service or product without written permission.

Model and property releases

If you want to use an image to promote a product and it has a person on it you must find out if it has a model release. If it hasn’t or it’s not clear, choose another image. For some buildings and landmarks you even need a property release. If in doubt, please check.

Scanning for unauthorised usage

Rights holders send copies of their libraries to specialised companies who use advanced image recognition technology to scan the web for sites where their images have been used. If there is no license a solicitor will look to claim the fee along with a penalty fine which can be around 10 times the cost of the original license.

Even if you only used an image on a short run of printed leaflets or a blog for a small club, you still need to make sure you have the rights to use it.

The easiest solution is to commission Good Impressions to create your project for you. We have an ever growing library of over 180 million images which are free to use on projects we design. And should you require very specific imagery we can negotiate great deals with rights managed images or organise a complete photo shoot.

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Tower Bridge Robbie Maddison Bike

Jumping for Joy with a backflip

Jumping for Joy with a backflip

Motorcross stunt rider Robbie Maddison spectacularly jumped across the open bascules of Tower Bridge on his motorcycle and we were asked to design and produce display graphics for the exhibit.

At 3:00am on 13th July 2009 he performed a no-handed backflip before landing safely on the south side of the bridge. 

The commission also included a new poster advertising the engine rooms (where the exhibit is displayed), a motorcycle themed seaside style photo booth and advertising posters to be displayed at the roadside.

Take a look at the video of the jump, it’s pretty amazing!

CLIENT:

Tower Bridge Exhibition

DISCIPLINES:

BRANDING, GRAPHIC DESIGN, ILLUSTRATION, PRINTING, DISPLAY

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