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Tokyo 2020 hospitality website
The Tokyo 2020 Olympic and Paralympic Games were highly anticipated events that were set to be held in Japan. Working with STH, the official hospitality partner for the games, our team was tasked with creating a multilingual hospitality website adhering to strict brand guidelines, that would cater to the needs of both local and international visitors.
The project began with extensive research on the cultural and linguistic diversity of potential visitors to the games. We wanted to ensure that the website would be user-friendly and accessible to people from all around the world. This involved collaborating with language experts and cultural consultants to accurately represent the various languages and cultures on the website.
One of the main challenges we faced was the unexpected delay of the games by a year due to the global pandemic. This meant that our team had to adapt quickly and make necessary changes to the website to reflect the new dates. It was a race against time as we had to make sure that all the information on the website was up-to-date and accurate, while also keeping in mind the ever-evolving situation of the pandemic.
Despite the challenges, our team worked tirelessly to create a visually appealing and informative website that would serve visitors wanting to purchase hospitality tickets to the games. The website featured detailed information on the games, including the schedule, venues, ticketing, and transportation. We also included a section on Japanese culture, highlighting the country’s unique customs and traditions, to help visitors better understand and appreciate their experience.
As we were nearing the launch date we received the unfortunate news the games were going to be delayed by a year due to the global pandemic. In the end the website was not used due to the unprecedented decision to hold the games behind closed doors.
In conclusion, building the multilingual Tokyo 2020 hospitality website was a challenging yet fulfilling experience. Despite the unexpected delay and disappointing change in circumstances, our team worked tirelessly to create a website that would have enhanced the overall experience for visitors to the games. While it was not utilised, we are proud of the website we created and the opportunity to showcase Japan’s warm hospitality to the world.
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STH
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WEBSITE BUILD
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