Brand discovery questionnaire

Completing this questionnaire will help us gain a better insight and understanding of your business so we may help position your brand.

This is a process of discovery, not an exam so don’t sweat it if you find some questions taxing. Just answer what you can.

Please enter your name

and your email address

What is your company/organisation name

Is there a unique story or background behind your business name or logo?

What 3 words would you use to describe your company?

Think of attributes and skills

What 3 things do you want to be known for?

Think of what you want people to feel when they interact with your company

Who is your target audience?

What is their demographic, profession and their expectations

What 3 words would you use to describe them?

How do you help your audience? Is there anything you provide beyond the core service that would be perceived as added value

What is the primary message you want to convey to your audience?

How do you currently generate interest and new business?

Social media, advertising, word of mouth, etc.

Who are your competitors?

This helps us better understand your market and competition. We also want to make sure we do not make your visual identity too similar to theirs.

What things do you do or offer that others don’t? What sets you apart?

What is your goal for this rebrand and why now?

This could be as simple as not currently having a brand or that yours is no longer working for you.

If you have an existing brand or website, why is it not working for you?

How will your logo be primarily used?

Web

Merchandise

Other

Please specify what other use

Do you have a preference for text or graphic based logos?

Do you have a tagline? If so, would you like it incorporated into your logo?

What brands or sites do you love or are inspired by? What specifically do you like about them?

What brands or sites do you think are weak or not as successful? What specifically makes you think that?

In 3 words or short phrases, describe your brand’s desired look and feel

This could be something like user-friendly, vintage colour palette, professional, etc.

Is there anything from your current brand that need to remain?

Are there any colours you would like to avoid?

Do you have any preference on typography?

Script, bold, light, hand drawn look, etc

Any additional details or creative considerations

This is to ensure we are on the same page throughout the collaborative process.

Checkboxes *

I understand my details will be stored whilst my request is being dealt with

Use Shift+Tab to go back

Let’s create something amazing together