Team GB Live Tokyo 2020 ticketing website

Our first step was to thoroughly understand the brand guidelines of Team GB. This was crucial in ensuring that the website accurately reflected the values and identity of the team. We carefully studied the colors, fonts, and overall aesthetic of the brand to incorporate them into our design. We wanted the website to not only be functional but also visually appealing and representative of the Olympic spirit.

Using WordPress as our primary platform, we began creating key pages and templates that would be essential for the website. These included the homepage, event pages, ticket purchasing pages, and information pages. Each page was designed with a mobile-first approach, ensuring that the website would be fully responsive and accessible on all devices. Various features were integrated such as a countdown timer to build anticipation for the games and a map to help users navigate the different venues.

After completing the designs, they were seamlessly integrated into a bespoke CMS and eCommerce system. This allowed the introduction of specific functionality, easy management of content and ticket sales, making the process efficient for both the team and the users. Various security measures were incorporated to ensure a safe and secure online ticket purchasing experience.

However, just as we were nearing the launch of the website, the unfortunate news of the Olympic Games being delayed by a year due to the pandemic was announced. This meant that the website would not be used as the games ended up being held behind closed doors. While we were very disappointed, prioritising public health and safety was paramount.

Nevertheless, we were proud of the website we had designed and the opportunity to be a part of such a prestigious event.