In 2015 Waltham Forest was successful in its bid for £30m to fund a Mini Holland cycling programme.
The funds received from the Transport for London tender were to radically improve the borough’s cycling infrastructure and support a step change in the number of local people choosing to cycle. The council expanded the brief to include Cycle Waltham Forest, Walk Waltham Forest and Enjoy Waltham Forest under the Mini Holland umbrella.
We were commissioned to design a brand to encompass all three aspects which would initially be used on a direct mail campaign going out to all residents in the borough. Subsequently, the campaign widened to feature publicity materials for numerous events including outdoor advertising and branded merchandise.